Brand Redesign

I approached the redesign by capturing Aduela’s vibrant and inclusive atmosphere, giving it a polished yet playful identity that honours its cultural roots. Starting from a blank slate, I fully reworked the logo, selecting a bold, friendly typeface to reflect the bar’s sociable spirit. I retained the signature red from its walls and introduced a warm yellow drawn from the building’s facade, then built a flexible color system with shades of grey to balance the palette.

To bring personality into digital and print touchpoints (menus, business cards, posters, t-shirts), I created bespoke illustrated icons — wine glasses, beer bottles, snacks — adding expressive, graphic life. Throughout I prioritized legibility and consistency, ensuring every piece feels spontaneous yet crystal clear.